Advertising Management (9780765622600)
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
Product details
- Paperback | 288 pages
- 189 x 246 x 7.62mm | 430g
- 15 Apr 2009
- Taylor & Francis Ltd
- Routledge
- London, United Kingdom
- English
- tables, figures, sidebars, discussion questions, references, index
- 0765622602
- 9780765622600
- 3,093,720
Download Advertising Management (9780765622600).pdf, available at secure.drbook.co for free.
or
Such is the Article Advertising Management (9780765622600)
this time, hopefully can benefit you all. ok, see you in another article post.
You are now reading Advertising Management (9780765622600) with link https://cerita-panas4u.blogspot.com/2022/12/advertising-management-9780765622600.html
){kind=link}
Post a Comment for "Advertising Management (9780765622600)"